Tuna Brand Partnerships | Analytics Dashboard
Lead generation metrics from BigQuery mart tables via Dataform
Total Leads
1,842
+14.2% vs prior period
Qualified Leads
486
+11.8% vs prior period
Qualification Rate
26.4%
+2.1% vs prior period
Cost per Lead
$42.18
-4.2% vs prior period
Lead Volume Trend
Monthly lead submissions over 18 months
Lead Funnel
Visitor to qualified lead conversion
Page Views24,180(100.0%)
Form Starts4,836(20.0%)
Form Submissions1,842(7.6%)
Qualified Leads486(2.0%)
Cost per Lead by Channel
Spend efficiency by acquisition source
| Channel | Leads | Spend | CPL |
|---|---|---|---|
| google / cpc | 612 | $23,501 | $38.4 |
| meta / paid_social | 418 | $18,476 | $44.2 |
| linkedin / paid_social | 286 | $17,961 | $62.8 |
| google / organic | 312 | — | — |
| direct / none | 214 | — | — |
Lead Quality Distribution
Qualified leads by tier
Enterprise124(25.5%)
Mid-Market186(38.3%)
Small Business176(36.2%)
Qualified Lead Trend
Monthly qualified lead volume